The ability to lead and manage a company or organization in an ever-evolving digital era. Digital leaders must have a strong understanding of technology, speed and ability to adapt to change, as well as the ability to motivate and inspire employees to innovate and achieve business goals through digital technology.

A plan for maximizing the business benefits of data assets and technology-focused initiatives. A successful digital strategy requires a cross-functional team with executive leadership, marketing and information technology (IT) members.

A concept that describes how technology and the internet are shaping the way that we interact as humans.